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123 Creative Lane London, SW1A 1AA United Kingdom

Why Coffee Shops in Tier-2 Beat Metro Cities

D2C Brand Launch (US Market11

India’s coffee culture has exploded over the past decade. Global chains like Starbucks, and homegrown ones like Blue Tokai and Third Wave, have mushroomed across metro cities. But here’s the surprising twist: if you want the most soulful, high-quality café experience in India, you’re more likely to find it in a tier-2 city like Jaipur than in Delhi or Mumbai.