Why Coffee Shops in Tier-2 Beat Metro Cities
India’s coffee culture has exploded over the past decade. Global chains like Starbucks, and homegrown ones like Blue Tokai and Third Wave, have mushroomed across metro cities. But here’s the surprising twist: if you want the most soulful, high-quality café experience in India, you’re more likely to find it in a tier-2 city like Jaipur […]
Why F&B Brands in India Should Just Stop Doing Salads
Let’s be honest: most F&B brands in India have no business putting salads on their menu. They don’t get it. They don’t want to get it. And the result? A sad little plate that makes you wonder why you wasted ₹700–800 on rabbit food.
Why Starbucks is Losing the Game in India
When Starbucks entered India in 2012 through its joint venture with Tata Consumer Products, it arrived with all the glamour of a global coffee icon. For urban Indians, who had seen Starbucks during travels abroad, it carried novelty and aspirational value. A decade later, that sheen has worn off. Despite steady revenue growth (₹1,277 crore […]