When Starbucks entered India in 2012 through its joint venture with Tata Consumer Products, it arrived with all the glamour of a global coffee icon. For urban Indians, who had seen Starbucks during travels abroad, it carried novelty and aspirational value. A decade later, that sheen has worn off. Despite steady revenue growth (₹1,277 crore in FY25, up 5%), Tata Starbucks reported losses of ₹135.7 crore — a staggering 65% jump. The big question is: why is Starbucks struggling in India when coffee culture is booming?